Select your March Madness brackets by the scoop in Loveland

March Madness match-ups never seemed so sweet as they do in Loveland.

In a game the Loveland Sweet Shoppe calls "March Gladness," patrons can take a shot at identifying the “Elite Ate.” A prize pack is on the line for the lucky winner.

Here’s how it’s played. Visit the shop anytime during the NCAA March Madness tournament, purchase favorite flavors from the “Elite Ate” menu, and fill out an entry form ranking the best ice creams in order.

“We will be tracking the sales of each flavor to see which one comes out on top,” owner Gloria Wilson said. The winner will get an exclusive Sweet Shoppe prize pack.

The Elite Ate flavors are:

• Musketeer Madness — Milk chocolate malt ice cream with 3 Musketeers® pieces
• Bearcat Cordial — Vanilla ice cream with maraschino cherries and chocolate chips
• Wildcat Bourbon — Brown sugar bourbon vanilla ice cream
• Cardinal Sin — Chocolate ice cream with chocolate chips and fudge swirl
• Half-baked Hoosier — Vanilla with cookie dough and chocolate flakes
• Flyer Fudge Brownie — Vanilla with brownie pieces and a fudge swirl
• Buckeye — Peanut Butter ice cream with buckeye pieces
• Mountaineer Mint — Mint ice cream with chocolate chips

Loveland Sweet Shoppe is located in historic Downtown Loveland, 124 West Loveland Ave. Hours are 8 a.. to 9 p.m. daily.