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NEWS

Streetcar ridership numbers way short of projections

Sharon Coolidge
scoolidge@enquirer.com
The Cincinnati Bell Connector

The Cincinnati Bell Connector's ridership is plummeting, with barely half the projected ridership last month.

Overall, ridership is 53 percent above expectations. But a closer look at the numbers day-by-day shows declining ridership since it opened Sept. 9 and troublesome weekday numbers that need attention.

John Schneider, one of the leading advocates for getting the streetcar built, expressed concern and called for immediate fixes. His grade to the city so far: B-.

"I would hate to think we carried this down to the one-yard line and fumbled," Schneider said. "It needs to be reliable for people who have to use it every day."

Paul Grether, rail manager for the streetcar operator, the Southwest Ohio Regional Transit Authority, presented the numbers to Council's Major Transportation Committee Tuesday, saying his agency is working to fix issues. The committee is set to get monthly updates.

The biggest problem: Streetcar timing is off and that means nobody knows when it will arrive at a station. On weekends, that's no problem. On weekdays, when people need to get to appointments, work or even lunch, timing has been a deal-breaker.

And that's being chalked up to three problems:

  • Ticket vending machines were difficult to use. They got an overhaul last week, reducing a two-step process to one. 
  • Software that supports arrival time notices at stops has not worked properly from Day 1. SORTA officials told council the problem has been identified, but there was no promise of exactly when it would be fixed.
  • Downtown desperately needs a traffic study. One hasn't been done in 20 years. The traffic pattern runs east/west, for ease of getting to the interstates. But traffic signals don't take into account how the city has grown to the north, where the streetcar runs. Council has discussed a study, which is expected to cost $300,000, but no formal plan has been drafted.

Two ways to speed the streetcar up include dedicated lanes on Walnut and Main streets and giving streetcar drivers the ability to hold lights green as they approach.

Councilman Wendell Young said he's gotten several complaints about streetcars not arriving at stations when expected.

"We're discouraging people from riding the streetcar and that is an issue for me," Young said.

Daily ridership numbers show 49,920 people rode the streetcar in November, 95,286 people rode the streetcar in October and 133,322 people rode the streetcar in September between the time it opened on Sept. 9 and the end of the month.

Streetcar ridership

Ridership numbers aren't just about whether the project is popular – they're critical to the project's budget. It is estimated it will cost $1.2 million to run the streetcar this year, $196,875 of that expected to come from fares.

Through the end of October, the last revenue that's been calculated by SORTA, revenue exceeded projections by $155,000. Next year, for the first full year of operations, operations are expected to cost $4.2 million. Of that, $675,000 is to come from fares. That's based on 3,000 riders a day.

Councilman Chris Seelbach, who has long supported the project, focused on the rosier first two months, saying, "The facts in front of us are very clear: People are riding it, it's paying for itself and no jobs have been cut."

The latter is a reference to council naysayers who predicted council would have to dip into the city's operating budget to pay for the streetcar, with other services suffering.

Councilman Kevin Flynn, offered a more tempered comment: "I am cautiously optimistic, but we're not there yet."