Study: Victoria's Secret fastest growing brand in Ohio

An Ohio-based lingerie retailer keeps getting more popular, according to an annual study.

A ranking compiled by Brand Finance, a brand valuation and strategy consultancy, lists Victoria's Secret as the fourth most valuable and fastest growing brand in Ohio.

Each year, Brand Finance releases an evaluation to "determine which are the most powerful and the most valuable by country," both by industry and against all other brands worldwide, according to a news release. The 500 most valuable brands in America are valued at a total of $2.8 trillion and are ranked in the Brand Finance US 500.

The San Francisco-born, Columbus-operated Victoria's Secret is the largest retailer of lingerie in the nation and can thank 37 percent growth this year to fuel a brand evaluation of $5.8 billion.

Pampers is the Buckeye State’s most valuable brand and No. 83 nationally, growing 6 percent this year to a value of $6.5 billion.

Macy’s is the state’s second most valuable with a brand value of $5.8 billion despite shrinking 24 percent in 2016, which dropped them 30 spots to No. 93 nationally from last year.

Kroger, the nation's largest supermarket chain, is third in Ohio but 86 spots behind in national rankings to their primary competitor, Arkansas-based Wal-Mart, which is ranked as the No. 8 most valuable brand in America.

There are 26 Ohio-based brands ranked with a total brand value of $74 billion.

In an unrelated study, Pure Romance — a Cincinnati-based company selling sex toys, lubricants and beauty products — has consistently ranked the Queen City highly in its annual "Sexiest Cities in the U.S" report. Colerain Township was ranked as the sexiest zip code in the area.

California and New York supplied the most brands with  72 and 68 brands respectively. However, California brands were valued at $650 billion compared to New York’s total of $452 billion, thanks in large part to highly powerful tech companies like Apple and Google, the two most overall valuable brands in the nation.

Sketcher's climbed the rankings more than any other brand nationwide, at 93 percent growth this year. Olay dropped 45 percent from last year, making it the fastest falling brand in America.

Disney is ranked No. 14 overall in value but is ranked No. 1 nationwide in brand power based on Brand Fiance's metrics of preference, satisfaction, recommendation, awareness and future potential before revenues. The consultancy estimated the value of Disney's recently acquired Star Wars brand to be more than $10 billion.

For a full list and methodology, see here.