BUSINESS

With next P&G CEO chosen, will other top execs exit?

Alexander Coolidge
acoolidge@enquirer.com
P&G headquarters in downtown Cincinnati.
  • Since the 1970s, the average new P&G CEO was 55 years old when they first got the job
  • Edwin Artzt was the oldest P&G CEO when he was first named boss in 1990
  • A.G. Lafley was 65 when he returned to be CEO for a second time, but was 52 the first time

It happens at least once a decade at Procter & Gamble. A new CEO is named, then high-powered executives that didn’t get the job begin to leave.

Last week’s announcement that David Taylor will become the company’s next leader, sets the stage for some eventual high-profile departures. Others may see their chances improved to one day become CEO.

Adding a twist to the unfolding musical chairs: a leadership vacuum at Coty Inc. – the New York beauty company that is merging in 2016 with 43 brands being carved out of P&G. The maker of Rimmel cosmetics is acquiring P&G’s Wella hair care, CoverGirl makeup and other brands – and has had difficulty finding a new CEO, a position that pays $6 million.

P&G officials aren’t discussing future executive moves as CEO A.G. Lafley begins the hand off to Taylor. But one CEO contender who likely figured she was out of the running has already left: Melanie Healey, 54, the former head of North American operations, who announced her retirement in October 2014 and left the company on June 30.

Seeking to reassure Wall Street, Lafley has told analysts he will stay on as executive chairman for at least a year to smooth the transition. Given the importance of stability, it’s easy to imagine that P&G’s board wants Taylor, 57, to stay at least five years.

That’s a critical consideration, since P&G typically taps a leader in their mid 50s for CEO. P&G’s oldest new CEO was Edwin Artzt, who was 59 in 1990. Lafley was 65 when he rode to the rescue in 2013 after Bob McDonald’s abrupt retirement, but he was 52 when he was first chosen in 2000.

Top lieutenants will stay put for now, at least

P&G prides itself on promoting from within and carefully grooming its future leaders. Rising stars are nurtured and future assignments are typically mapped out several promotions ahead.

The result is a deep bench of high-powered, highly-qualified talent to lead the different parts of the company – or the whole company, if such a call is ever made.

Running huge divisions of P&G, Martin Riant, the global head of baby, feminine and family care, and Giovanni Ciserani, the global head of fabric and home care, were considered top contenders for CEO.

In fiscal year 2014, Riant and Ciserani even made more money than Taylor. They might make even more as P&G pays them to stay put.

In charge of P&G’s paper products, Riant has overseen Pampers diapers gobbling up market share with Swaddlers. He’s also overseen the Always panty liner brand expand into the female incontinence category with Always Discreet.

But at 56, Riant doesn’t look likely to become P&G’s CEO, unless Taylor’s tenure is unexpectedly cut short by poor performance or health issues.

Ciserani continues to oversee the home-run roll out of Tide and Ariel Pods and Gain flings, which have caught the lion’s share of the highly-lucrative and growing single-dose laundry category. At 53, he might still get a crack at the CEO slot.

Top lieutenants at P&G have faced this dance of the executives before.

When McDonald was chosen to lead P&G in 2009, several top leaders left but at different times:

•Susan Arnold, then 55, the global president of P&G’s business units, departed shortly before the public announcement that McDonald was the next CEO. She is now an executive at the Carlyle Group.

•Ed Shirley, vice chairman of global beauty and grooming, stayed until 2011 when he was about 54. He later became CEO of Bacardi.

•Robert Steele, vice chairman of global health and well being, also stayed until 2011 until he was about 56. He is now an adviser at CVC Capital Partners.

•Werner Geissler, vice chair of global operations, stayed on longer, only retiring from P&G in late 2014, at the age of 61. He now is a partner at Advent International.

•Dimitri Panayoptopoulos, vice chairman of global household care, also stuck around. He retired early 2014 at the age of 62. He now is an adviser at the Boston Consulting Group.

A beautiful opportunity in beauty – albeit at Coty?

While Wall Street and P&G insiders anxiously watch Taylor’s transition to the big chair in Cincinnati, another transformation is taking place in New York.

In a $15 billion deal, Coty is being supersized with the influx of dozens of labels being shed by P&G. Roughly 10,000 P&G employees are going with those brands that include hair coloring, cosmetics and licensed fragrances.

Just before the transformative deal was announced, Coty called off the hiring of incoming CEO Elio Leoni Sceti, a frozen food executive, after he “reconsidered.” Coty is still being led by its board chairman Bart Becht, who has been interim CEO since September 2014.

Becht, 59, has pledged to stay put as Coty consummates the merger. Becht is a respected deal-maker and cost-cutter, but not renowned for his beauty chops.

“The board asked me to stay to oversee the transition,” Becht told Reuters in July, adding a new leader for Coty could be named in the future but declined to elaborate. Becht told analysts when the merger was announced “a broader leadership team, which will come from both sides... from Procter & Gamble and Coty.”

With Taylor’s ascension to CEO at P&G, Patrice Louvet, is the company’s top beauty executive. Louvet, a P&G group president of a major business unit at the age of 50, might be a front-runner to succeed Taylor whenever he retires.

Unless Coty writes a huge check.

Louvet has 15 years experience in beauty businesses – many of them part of the carve out to Coty. From 2009 to 2011, Louvet was the president of global prestige, which includes the fragrance business merging with Coty. From 2004 to 2008, Louvet climbed the executive ranks in global hair colorants, which are being sold to Coty.

Still, Colleen E. Jay might be a more likely senior P&G executive for Coty to court to become its CEO. At 52, she has more than a decade of beauty experience at P&G and she’s overseeing the business units being transitioned to Coty.

From 2012 to 2015, she was the global president of retail hair care and color, which includes Wella and Clairol brands.

The Coty deal may not close until as late as December 2016. P&G and Coty officials have declined to discuss which senior leaders if any might go to Coty.