BUSINESS

Macy's to sell snowflake-print suits

Alexander Coolidge
acoolidge@enquirer.com

Macy's is going bold for the holiday season, unveiling OppoSuits, a line of colorful suits with using graphic prints featuring snowflakes, snow men, pine trees and reindeer.

Macy's is sporting a new suit line for the holidays.

Available online and at 300 Macy's stores, including some in Greater Cincinnati, the retailer is courting younger men with the slim-cut suit label that originated in Holland. At $99.99 for a jacket, pants and matching tie, Macy's says the line is an attempt to "bridge the gap between value, quality and style."

Just three years old, the OppoSuits brand is sold in high-end retailers and specialty boutiques across Europe. Macy's began offering several of their styles on macys.com in August.

"Macy's is always looking for new ways to surprise and delight our customers by providing them the newest and most innovative trends out there," said Durand Guion, Macy's vice president and fashion director.